CHANGES IN THE MARKET BRING NEW OPPORTUNITIES FOR DIFFERENTIATION AND GROWTH As the pace of digital transformation intensifies and technologies advance, companies are at greater risk of being disrupted. DIGITAL TRANSFORMATION SHOWS NO SIGN OF SLOWING With few exceptions, companies across all industries are continuously introducing new digital services. Changing market forces and customer expectations are driving organizations to accelerate their digital transformation initiatives to pursue new business models and By 2020, at least 55% of organizations will revenue streams. be digitally determined, transforming COMPANIES ARE INNOVATING AT GREATER SPEEDS markets and reimagining the future through By leveraging the vast amounts of accessible and scalable computing power and a range of new business models and digitally 1 software technology from microservices to open APIs, companies are able to introduce new enabled products and services. products and digital services faster than ever before. - IDC CONSUMPTION-BASED PRICING MODELS ARE BECOMING THE NORM For some time, consumers have embraced a variety of usage-based subscription models, from on-demand, to pay-per-use, to tiered use and so on. Corporate buyers now expect the same consumption and flexible ownership options along with similar customer experiences. The changing nature of products is disrupting value chains, SUBSCRIPTIONS DELIVER CRITICAL INSIGHTS AND ANALYTICS forcing companies to The opportunity to leverage the data, analytics and insights from subscriptions to better rethink and retool everything understand customer preferences and deliver exceptional customer experiences is driving they do internally.2 even more momentum toward consumption and usage-based services. - HARVARD BUSINESS REVIEW 5G IS SPURRING A TSUNAMI OF CONNECTED DEVICES AND SERVICES The forthcoming proliferation of 5G technology has triggered a new wave of loT products and services, most of which, if not all, will be delivered to the user via subscriptions of various complexities. IS YOUR TECH STACK FIT FOR PURPOSE IN TODAY’S FAST CHANGING ENVIRONMENT? 1. Source: IDC: IDC Predicts 55% of Asia/Pacific Organizations Will Be Digitally Determined by 2020, Transforming Markets Through New Business Models and Digitally Enabled Products and Services, Page 1 of 6 Singapore, 2 November 2018, Doc #prAP44426218 , 2. Source: Harvard Business Review: How Smart, Connected Products Are Transforming Competition, North America, November 2014